Bold branding and Illustration for businesses who dare to be different

Me-Doodles

I’m a strategic illustrative designer helping purpose-led businesses stand out and make a real impact in their market

BOOK A FREE CHAT

Hi, I’m Jess

I help food & beverage, retail, eco-conscious & service based brands bring their vision to life through bold, purposeful branding that connects with the right audience.

With over 15 years of experience, I blend unique visuals with strategic design thinking to create branding that’s not just eye-catching, but true to who you are. I’ve seen firsthand how good design can shift a business from “just getting by” to confidently showing up and standing out.

My mission is to help purpose-led businesses feel seen, supported, and excited by how their brand looks and feels — because when your branding is aligned and authentic, it builds trust, creates deeper connections with your audience, and ultimately drives sales.

Portfolio

Here’s how I’ve helped bold brands like yours stand out

The Farmers Doughnut logo
SEE MORE CASE STUDIES

Services

  • Branding

    Branding

    Tired of losing customers to your competition?

    You deserve a brand that captures attention and connects with the right people. I’ll help you create a bold, unforgettable brand identity that’s rooted in your voice, values, personality and message. Together, we’ll build a complete visual identity that feels authentic, aligned, and impossible to ignore.

    GET YOUR GLOW-UP
  • Illustration

    Illustration

    Illustrations speak louder than words, everytime

    My bold, expressive illustration style is crafted to reflect your brand’s true essence, not just fill space. These aren’t just pretty pictures; they’re powerful tools that grab attention, tell your story, and make your brand unforgettable. In a crowded market, custom artwork helps you stand out, build trust, and stay top of mind with the people you want to reach.

    LET'S MAKE IT UNFORGETTABLE
  • Packaging

    Packaging

    Want packaging that makes your products stand out—and scream, “Take me home!”?

    The best packaging designs don’t just look good. They grab attention, spark curiosity, and connect with the right customers. I’ll help you create unique, bold package designs that tell your brand’s story and set you apart from your competition. Let’s make your products sell themselves!

    MAKE YOUR PRODUCTS SHINE

Success Stories

  • "The process that Jess takes you through is very thorough and her communication is excellent throughout the whole process."

    It was such a pleasure working with Jess to bring our brand to life. We started with no idea of what we wanted to look like or "be" as a brand and Jess was able to guide us through a process that helped us realise who we are as a brand and then crafted an amazing logo and supporting illustrations.

    On our first day of markets after launching our rebrand we sold more jams than ever and had so many compliments on our new branding. It was such an excellent experience working with Jess and we couldn't be happier with the branding, logo and illustrations she has created for us.

    Jess & Tristan, The Farmers Doughnut

  • “Exceptional talent and service, Jess transformed our brand!"

    We recently had the pleasure of working with Jess on developing a brand identity kit for our cheese and artisan food company, and the experience was nothing short of phenomenal.

    From the outset, Jess demonstrated an impressive level of professionalism, creativity, and a deep understanding of our industry's unique needs. Her ability to transform our ideas into a visually stunning and cohesive brand identity exceeded all our expectations. What stood out most, however, was Jess's commitment to ensuring our satisfaction.

    Kai C - Commensality

  • "She asks all the right questions so that the illustrations she creates fully and completely embodies the essence of your brand."

    Working with Jess was a really fun experience. Approachable, fun, easy to work with. I would highly recommend Jess for any branding/logo/illustrations for your business. And finally... she has rooted for our business the whole time, a great supporter.

    Poonam - Shift Lanes Drinks

  • "Jess was an absolute joy to work with and is extraordinarily creative."

    After seeing the result of a re-brand of a wedding industry colleague I knew I had to touch base with Jess. I didn't know what I wanted but I got what I needed. Jess was an absolute joy to work with and is extraordinarily creative. If you've come this far you've answered your own question as to whether Jess is right for you! Five stars is not enough!

    John, Edney Celebrations

  • "She's friggin incredible!!"

    Massive shout out to Jess at Jess D Doodles for all of the time and effort she’s put into not only designing everything but understanding my brand and the feel I wanted.

    Chris - Christopher Winship Photography

Does your brand need a boost?

I work with businesses that are passionate, purpose-driven, and ready to make a real impact. Does this sound like you?

  • You’re an innovative business eager to create standout, strategy-driven branding that reflects your values and mission

  • You’re a food &/or beverage, retail, eco-friendly or service based business—needing branding and visuals that truly connects you with your audience

  • You need packaging or illustration that’s memorable, authentic, and designed to drive growth, not just look good.

If you’re ready to go beyond the basics and create something truly aligned, strategic, and impactful, we’re a perfect fit.

Book a free 20 min Brainstorm sesh

Let’s get to know each other on a quick call. Tell me how I can bring some serious value to your business through bold, illustrative design, and I’ll show you how we can make the magic happen!

BOOK YOUR FREE 20 MIN CHAT
“Do I need a brand pattern? Where can I use it??” Heaps of places! There’s some more obvious ones (particularly if you’re in retail) like on boxes, bags, tissue paper, packing tape and packaging like we did for Farmer Pete&
@farmerpetes was after a fresh look that felt more like them. Authentic, fun and full of heart! 💚 Their old branding no longer reflected how much they’ve grown or the strong values behind the business. We created a brand identity together th
Let’s be real, if your products are collecting dust while your competitors are selling out… it’s probably not your product 👀 It’s your packaging. Your design isn’t doing the heavy lifting it should be doing. Strateg
Presenting the new branding for BusinessWomen of Melbourne! 💎🦁 Our group just celebrated its first birthday and we marked the milestone with a refreshed look that genuinely reflects who we are From the start we knew we wanted to stand out from ot
“I spent $5,600 on marketing and it didn’t work.”
I’ve heard this more than once from frustrated business owners. Here’s the thing: marketing isn’t the problem. 
The real issue? Weak or unclear branding. Without a