Hi, I’m Jess — illustrator, designer, and your go-to creative partner for food & bev, retail, and eco-conscious brands ready to show up and stand out with intention.

I help businesses bring their vision to life through strategic design and playful, personality-filled branding. The kind that feels true to you and connects deeply with the people you’re here to serve.

But I didn’t get here overnight.

My Purpose

Here’s a little story about how I found mine.

I was working on a free-range egg farm near the Macedon Ranges. It was early mornings, winding country roads, and hard physical work — a far cry from my previous life.

Before that, I’d spent nearly 15 years as a full-time, in-house graphic designer, working 9–5 for various businesses. A few years ago, I made the difficult decision to step away. So I traded emails for eggs and city traffic for gumboots.

And in that quiet, earthy space, I found something I didn’t even know I was looking for: clarity. I’d always been creative — from the time I could hold a pencil, drawing, making, creating, designing. That’s never changed. But what became clear to me during that time away was why I create:

My purpose is to use my creativity and knowledge to help businesses grow and thrive through bold, unique, and meaningful design.

I believe every brand has a story, and it deserves to be told with clarity, creativity, and connection. Your purpose is what sets you apart. It’s the reason you exist beyond just making money. And it should live and breathe in everything your audience sees.

How I work

My approach is collaborative, strategic and deeply creative. Before I ever touch a design file, I ask you the big questions:

• What’s your story?

• Why are you really in business?

• Who are you here to serve and what do they need to feel?

• What kind of impact do you want to make?

Because when we uncover your purpose, we can build a brand that not only attracts attention – it builds trust, creates connection, and drives real results.

Ready to bring your brand to life?

If you’ve made it all the way down here — thank you. I hope my story gave you a better sense of who I am and maybe helped you reconnect with your own purpose, too.

Let’s create something bold, meaningful, and unmistakably you.