The Farmer’s Doughnut
BRIEF:
Brand Identity and visuals needed for a unique sourdough doughnut business based in Queensland, Australia called The Farmer’s Doughnut. Brand visuals need to include a logo set of x3 brandmarks, type pairings, colour pallet & support illustrations.
PROBLEM:
The business owners weren't happy with their current logo and felt it didn't fully represent who they are. There was no brand identity in place and they were unsure about how they should be represented in their market and against their competition. They wanted to highlight & focus on what sets them apart from other doughnut business. Aspects such as growing their own produce, using high quality ingredients & where possible organic and sustainably sourced foods.
Solution:
We created a brand identity that outlined their vision, mission personality & voice. A set of visuals including a hand drawn logo set & illustrations to support the brand, allowing them to connect with their target audience and create a strong presence in their market. Lastly we created a brand guideline book complete with colour palette, type choices, logo applications & brand mockups for a seamless & successful brand launch.