BRIEF:
A new, bold custom illustrated pizza box design for Wilmywoodie that tells their brand story and allows them to stand out from their competitors.

PROBLEM:
Wilmywoodie aren’t your typical pizza joint, they have a wood fired pizza Truck like no other. A one-of-a-kind 20 foot kitchen truck with a huge wood fired oven mounted on the back, they travel up and down the coast in Wilmington, serving a rotating menu of unforgettable pizzas. Like their truck, they wanted a bold, original pizza box design that best tell their story and reflect their fun, friendly personality and community driven values.

Solution:
After a few initial ideas and concepts were put forward with simpler designs, the final design resulted in a full edge to edge illustration featuring an illustrated beach scene centered around their logo. This design allowed them to stand our from their competitors and become super memorable with their customers, creating a pizza experience never to be forgotten!