Christopher Winship Photography
BRIEF:
Christopher Winship Photography is a wedding and nature addict that has been capturing weddings for over 11 years. With a focus on nature and stunning outdoor wedding photography, Chris thrives on turning special moments into memories to cherish forever. Chris wanted a new set of brans visuals that best represented his core values and reflected his love of nature & photography.
PROBLEM:
Chris had his previous logo for over 10 years and felt it no longer represented his brand or personality. It also wasn’t versatile enough for his needs and didn’t appeal to his new defined target audience of adventurous and nature loving couples tying the knot.
Solution:
Together we defined his vision, mission, personality & voice before starting on any visuals. We then created a hand drawn logo set and illustrations to support the brand. This allowed him to connect with his target audience and look more professional in his market. Lastly we created a brand guideline book complete with colour palette, type choices, logo applications and brand mockups for a seamless, successful brand launch.