Shift Lanes Drinks
BRIEF:
Create a set brand illustrations to help tell their story and become more memorable with their audience. Shift Lanes Drinks is all about being inclusive and promoting a better lifestyle with non-alcoholic drinks. To be able to do the stuff you love, better physical and mental health, without the hard stuff.
PROBLEM:
Shift Lanes Drinks want to strengthen their message of living a healthier lifestyle and stand out in the increasing non-alc space. They would like to use the illustrations on tees and apparel for their staff. As well as other customer touchpoints such as their website & marketing content.
Solution:
A bold and whitty set of illustrations that captures the brands essence and strengthens their overall message and company values of promoting a healthier healthier lifestyle.
The illustrations are designed to be used alongside the brand to help them stand out and be more memorable with their customers. Using the brands main primary colours (greens, yellow, olive) we added some additional secondary colours to add more energy and contrast to the set, still in line with the brands identity.