Open Water
BRIEF:
Open Water is a kayaking beer tour company that are obsessed with two things - paddles and pints. They want to connect with like minded adventurous people that enjoy the outdoors, socialising… and drinking good beer! They also require a beer can design for their new pale ale.
Constraints:
The logo set needs to include a primary & secondary logo with a monogram or lettermark that is easily identified at smaller sizes. An illustration set or some additional graphics to support the brand and a bold colour pallet that reflects their adventurous spirit & energy.
Solution:
A hand drawn logo suite plus illustrations that represents the brands love for the outdoors and beer. This set is super versatile for all applications including packaging, merchandise, website, socials & more. A mascot was also created for their pale ale called Chug Boat, bringing some fun & personality into the brand.