Meadow Munchies
BREIF:
A primary logo and sub mark for a chef creating their own cook book, focusing on things like wild berries, honey and nuts. Should feature a fresh colour palette and modern typefaces. A recipe book cover also needs to be designed.
Constraints:
Target audience: 20-40YO working women that want to eat healthy, and enjoy cooking and also time poor.
Solution:
A cohesive set of brand designs with a versatile logo suite using a fresh pastel colour palette. Simple hand drawn food based illustrations were added to make it immediately clear what the brand represents. All designs were created with their “real life” applications in mind including packaging, business cards, stickers and more!